Privacy Policy
Ground Effect

Ground Effect (“we”, “our”, “us”) respects your privacy and is committed to protecting personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains what we collect, how we use it, and the choices you have.

By accessing our website or engaging our services, you agree to the practices described in this policy.

We collect information you provide directly, including:

• Contact details — name, email, phone, company, and role when you submit a form, email us, or book a review.
• Project information — the details you share with us about your business, systems, and objectives during an engagement.
• Correspondence — records of communications between you and our team.

We also automatically collect limited technical information when you visit our website, such as IP address, browser type, device, pages viewed, and referrer. We use this to operate, secure, and improve the site.

We use the information we collect to:

• Respond to enquiries and deliver requested services.
• Prepare proposals, statements of work, and project documentation.
• Operate, maintain, and improve our website, products, and services.
• Send occasional updates where you have opted in or where we are otherwise permitted to do so.
• Comply with our legal and contractual obligations.

We will not use your information for purposes that are incompatible with those described above without your consent.

We store personal information on secure infrastructure operated by reputable third-party providers, including MongoDB Atlas for application data and Vercel for hosting. Access is restricted to authorised personnel and protected by authentication, encryption in transit, and least-privilege controls.

While no system is completely secure, we take reasonable steps to protect your information from unauthorised access, loss, or misuse. If a data breach occurs that is likely to cause serious harm, we will notify you and the Office of the Australian Information Commissioner (OAIC) as required.

We do not sell or rent your personal information. We may share it with:

• Service providers — carefully selected partners who help us operate (e.g. hosting, email, analytics), bound by confidentiality and data-protection obligations.
• Professional advisers — lawyers, accountants, and insurers where reasonably necessary.
• Legal authorities — where required by law or to protect our lawful rights.

Our website may use cookies and similar technologies to remember preferences, measure traffic, and improve the experience. You can control cookies through your browser settings; disabling them may affect site functionality.

Under the APPs, you have the right to request access to, or correction of, the personal information we hold about you. You may also request deletion in appropriate circumstances.

To make a request, contact us at hello@groundeffect.ai. We will respond within a reasonable timeframe, and usually within 30 days.

Some of our service providers may store or process data outside Australia (for example, in the United States or the European Union). Where we transfer personal information overseas, we take reasonable steps to ensure it is treated in accordance with the APPs.

Our website may link to third-party sites we do not control. We are not responsible for the privacy practices of those sites, and we encourage you to review their policies before providing information.

We may update this Privacy Policy from time to time. The current version will always be published on this page with the “Last updated” date below. Material changes will be communicated where appropriate.

If you have any questions, complaints, or requests regarding your privacy, please contact us:

• Email: hello@groundeffect.ai
• Location: Gold Coast, Queensland, Australia

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner at www.oaic.gov.au.